You are the gold standard
3 min read

You are the gold standard

The gold standard is the measure by which everything else is measured, and when starting a small software agency - or in fact any small business where the owner is also at the coalface of where shit gets done - you have the opportunity of setting the gold standard of what's expected.

The quality that is expected, the communication that is expected, the client respect that is expected. You are walking-the-walk as opposed to just talking-the-talk - and this is a superpower of the small that should be used to your advantage.

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